Re-targeting is a powerful tool for marketers. It modifies your ad to “target” consumers based on their personal behaviors, demographics etc. For example, their search for your product could trigger reinforcing banner ads from you. Now imagine reinforcing your message with TV.
SIMC has created a unique collaboration among data providers, demand platforms, advertising inventory and infrastructure partners to offer those services.
In Q3 of 2016, you will be able to extend your existing re-targeting campaigns or to execute completely new ones.
If you want more information on how to participate, please contact firstname.lastname@example.org