SIMC (pronounced sim-see) is a group of industry leaders coming together to define a standard set of protocols for interactive and digital television.  There are tough problems to solve.  How can content creators publish across different networks and devices?  How do we create a standard that won't quickly be made obsolete?  How do we create an eco-system that spans both the internet and television worlds?

To tackle those issues, SIMC has assembled a team with representatives from organizations that include; broadcasters, content producers, advertisers, infrastructure providers, software tool builders and standards groups.