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SIMC White Paper

Discussion of  core SIMC standard features, with a focus on scalability.

VAST Integration Strategy

SIMC easily integrates with the VAST video advertising protocol - greatly lowering barriers to adoption.

ADTV 1.3

Latest SIMC functional specification for interactive media.  It is a work in progress and will continue to grow.

SIMC Logos

A collection of SIMC logos for use in other publications.